International Women's Day 2019

This year’s theme for International Women’s Day, #balanceisbetter, draws upon the shift in mood around the gender debate. Women and men around the world have spent a year campaigning to raise awareness and for justice, driven by the #MeToo movement, and now the focus is on equality.

03/08/2019

Employee spotlight: Q&A with Brian Van Note

We recently sat down with Client Supervisor, and new father, Brian Van Note to learn about his time at Infinite Global and how his newest role as dad impacts his work (and vice versa).

02/21/2019

The reasons you shouldn’t go to MIPIM 2019… and the one reason you should (and will)

MIPIM, Europe’s largest real estate conference which takes place in Cannes every March, has always presented both opportunity and risk in equal measure.

02/15/2019

A conversation about data breach crisis communications

Marriott International, the largest hotel chain in the world, is one of the most recent corporations to suffer a substantial data breach, joining the likes of Equifax, Sears and Target. This group highlights just how volatile cybersecurity threats have become and how far-reaching their impact can be. As technology has evolved and transformed business operations across all industries, the potential for data breaches has grown exponentially.

01/29/2019

Lifting the corporate veil: a new dawn for company reputation?

New company reporting regulations have come into force this month which will have a significant impact on the way large companies, and boards, address and manage corporate reputation and company brand value.

01/15/2019

Giving back during the holiday season

The holiday season has arrived, bringing towering light displays, festive sweaters and an underlying buzz to the city streets. But as busy as this time of year is – with end-of-year pitching and work on annual reports sandwiched between a slate of celebrations – making time to give back always remains central to the company’s holiday agenda.

12/14/2018

Infinite Global named to PR News’ Top Places to Work in PR

PR News once again recognized Infinite Global as one of the “Top Places to Work in PR,” marking the second time that the communications firm has received the accolade. Infinite was among the honorees recognized at the PR Awards Dinner on November 28 at the Edison Ballroom in New York.

11/29/2018

Wait! There’s a baby in that bathwater…

If you are reading our blog, you’re more than likely a part of the service economy; an economy of increasing economic importance in recent years. An economy, which in the US accounted for 78.9% of GDP in 2015*. The numbers are similar in the UK.

11/28/2018

Taking a stand: Responsibility and Reputation

CSR has often been mis-labelled as “green washing”, or just a bit of fluff to boost marketing efforts. But it, or at least the principles behind it, really do matter to corporate reputation.

11/23/2018

Crisis PR: It’s not what you think

The reputation of crisis PR firms just became the latest collateral damage in Facebook’s continued fight to restore its own image.

In an effort to manage a series of crises, a Facebook communications director did what anyone in their position should: brought in a team of crisis communications experts to manage the message.

11/20/2018