Lifting the corporate veil: a new dawn for company reputation?

New company reporting regulations have come into force this month which will have a significant impact on the way large companies, and boards, address and manage corporate reputation and company brand value.

01/15/2019

Giving back during the holiday season

The holiday season has arrived, bringing towering light displays, festive sweaters and an underlying buzz to the city streets. But as busy as this time of year is – with end-of-year pitching and work on annual reports sandwiched between a slate of celebrations – making time to give back always remains central to the company’s holiday agenda.

12/14/2018

Infinite Global named to PR News’ Top Places to Work in PR

PR News once again recognized Infinite Global as one of the “Top Places to Work in PR,” marking the second time that the communications firm has received the accolade. Infinite was among the honorees recognized at the PR Awards Dinner on November 28 at the Edison Ballroom in New York.

11/29/2018

Wait! There’s a baby in that bathwater…

If you are reading our blog, you’re more than likely a part of the service economy; an economy of increasing economic importance in recent years. An economy, which in the US accounted for 78.9% of GDP in 2015*. The numbers are similar in the UK.

11/28/2018

Taking a stand: Responsibility and Reputation

CSR has often been mis-labelled as “green washing”, or just a bit of fluff to boost marketing efforts. But it, or at least the principles behind it, really do matter to corporate reputation.

11/23/2018

Crisis PR: It’s not what you think

The reputation of crisis PR firms just became the latest collateral damage in Facebook’s continued fight to restore its own image.

In an effort to manage a series of crises, a Facebook communications director did what anyone in their position should: brought in a team of crisis communications experts to manage the message.

11/20/2018

PR in the boardroom: In discussion with Anne Groves

Following the launch of The Independent Voice, our report co-authored with NEDA on the role of Non-Execs in corporate reputation management, Senior Account Manager Tal Donahue (TD) talks to Anne Groves (AG) – Infinite Global Non-Exec and former Global Head of PR at Clifford Chance and former Head of PR for the EMEIA region at Andersen – about her experiences as both a PR and a Non-Exec.

11/20/2018

Seven tips for building a better legal public relations budget

Developing a comprehensive budget for a public relations program can be a daunting proposition for any business. While law firm marketers may have a firm grasp on budgeting for goods and services related to their core area of business, they may be uncertain of where to start when putting an exact dollar amount on their PR needs. We offer a few helpful tips for law firms to consider in their year-end budget meetings.

11/19/2018

Public relations and public affairs: Two sides of the same coin?

Similar in many ways and yet different in many others, PR and PA have existed side by side for decades, if not longer. However, understanding the difference and deciding how best to utilise each, or both, is vital.

11/16/2018

Big personality CEOs: PR blessings and headaches – a case study of Elon Musk

At a media briefing event last year about media’s digital future, I sat as a journalist from Quartz explained how data analytics is playing an increasingly significant role in content creation. Editors now know the type and form of content that receive the greatest number of views and by harnessing this information a publication can boost its readership and in turn increase revenue.

10/31/2018