Legal PR pitching tips you can’t live without

Pitching the media can be a difficult — even maddening — exercise. But a thoughtfully crafted and executed pitch can help build a rapport with a journalist, while driving news coverage that shines positive light on the subject of the pitch.

05/16/2019

From intern to president: A career in public relations, Q&A with Zach Olsen

Tell me your background with Infinite Global; how long you have been with the company and how your career progressed?

05/07/2019

Easy Ways to Find Content for your Podcast

You’ve decided it’s time for your organization to begin podcasting in order to build an audience and expand the business’s reach. Once you’ve settled on the right spokespeople to sit behind the microphone, how do you go about sourcing interesting content to be discussed and debated?

04/25/2019

Can Podcasts be Valuable to Legal and Professional Service Firms?

Podcast consumption continues to rise as a result of the global explosion in smartphone use and the more recent move toward voice-enabled tech like Amazon’s Alexa and Google Home. But should legal and other professional services organizations jump on the bandwagon simply because of the format’s growing popularity, and are podcasts the right marketing channel for these types of firms? The short answer is yes.

04/25/2019

A beginner’s guide to Chambers (and other) legal directory submissions

Several days after Chambers & Partners released the research schedule for its Chambers USA 2020 guide, I was in Atlanta for the Legal Marketing Association’s Annual Conference. Countless times during my trip — in the course of getting-to-know-you chitchat over lunch, at cocktail parties and between sessions — I had some version of the same conversation, which usually began with the elevator speech of my job:

04/25/2019

Podcast: Jennifer Johnson Scalzi and Jamie Diaferia Discuss the Latest in Legal Marketing at LMA International

From the benefits of bringing new thinking to an unfamiliar sector, to exploring the elements that make up great client service, this Infinite Global podcast, recorded at the 2019 LMA conference, explores the opportunities and challenges for law firms taking a fresh approach to marketing.

04/23/2019

IKEA just delivered a brand and PR 'non-story' that has everyone talking...

When IKEA announced it was revealing a new logo everyone sat up and took notice; was the Scandi brand going Eric the Red colourful or Swedish thriller noir?

04/15/2019

Chambers USA: Preparing strong legal directory submissions

Chambers & Partners is scheduled to releases its Chambers USA 2019 guide on April 25, 2019, and with its release it will kick off a new season of Chambers research.

04/09/2019

Chambers USA announces 2020 research schedule, legal directory updates

While tulips, Easter baskets and milder weather herald the arrival of spring to many people, there’s another sure sign of spring for legal marketers and business development professionals: Chambers & Partners activity, including news that the Chambers USA 2019 guide will be published on April 25.

04/04/2019

A conversation with Infinite Global’s new digital strategy lead, Jamie Obertelli

Infinite Global recently welcomed Jamie Obertelli to its team. He joins as Digital Strategy Leader, based in London, where he’ll be providing clients with strategies that drive content engagement and help tell their stories to audiences more effectively. Infinite Global Vice President Steven Andersen recently sat down with Jamie to learn more about him, his professional background and his philosophy toward digital marketing as part of a larger PR, branding and content marketing strategy.

04/03/2019