On this edition of the Infinite Global Podcast, we take a closer look at how firms are learning from sectors outside law to develop their Business Services offering.
Professional services and advisory firms are gradually coming to terms with the growing number of individuals within large organisations utilising their personal social media channels as business development tools. This edition of the Infinite Global podcast takes a closer look at the trend, exploring how firms can empower their stakeholders to benefit both the business and the individual.
Pitching the media can be a difficult — even maddening — exercise. But a thoughtfully crafted and executed pitch can help build a rapport with a journalist, while driving news coverage that shines positive light on the subject of the pitch.
Tell me your background with Infinite Global; how long you have been with the company and how your career progressed?
You’ve decided it’s time for your organization to begin podcasting in order to build an audience and expand the business’s reach. Once you’ve settled on the right spokespeople to sit behind the microphone, how do you go about sourcing interesting content to be discussed and debated?
Podcast consumption continues to rise as a result of the global explosion in smartphone use and the more recent move toward voice-enabled tech like Amazon’s Alexa and Google Home. But should legal and other professional services organizations jump on the bandwagon simply because of the format’s growing popularity, and are podcasts the right marketing channel for these types of firms? The short answer is yes.
Several days after Chambers & Partners released the research schedule for its Chambers USA 2020 guide, I was in Atlanta for the Legal Marketing Association’s Annual Conference. Countless times during my trip — in the course of getting-to-know-you chitchat over lunch, at cocktail parties and between sessions — I had some version of the same conversation, which usually began with the elevator speech of my job:
From the benefits of bringing new thinking to an unfamiliar sector, to exploring the elements that make up great client service, this Infinite Global podcast, recorded at the 2019 LMA conference, explores the opportunities and challenges for law firms taking a fresh approach to marketing.
When IKEA announced it was revealing a new logo everyone sat up and took notice; was the Scandi brand going Eric the Red colourful or Swedish thriller noir?
Chambers & Partners is scheduled to releases its Chambers USA 2019 guide on April 25, 2019, and with its release it will kick off a new season of Chambers research.