Clients often understand the value that media visibility can add to their new business efforts, but are not sure where to start, or where to focus to get the most bang for their buck. As a general rule, it’s best to start with the end in mind. Keep in mind that the goal of public relations is to drive a behavior.
Crises come in countless forms, at all hours of the day or night, and usually when least expected. In order to effectively deal with them you need to be fast-acting, quick-thinking and level-headed. Crises unfold in the blink of an eye. Before there is time to think, crisis professionals must manage the media, their (often emotional) client, and a team which is often comprised of members with varying levels of experience handling sensitive matters. To complicate things further, there are often other external parties involved as well who might have a stake in the matter at hand, whose actions might influence messaging or affect how the story plays out.
When reporters call, it’s a great chance for you to build name recognition and positive branding for your firm. To make the most of the opportunity, follow these tips to create strong relationships with reporters and generate valuable media impressions.