Beware the business cliché

The term cliché comes from typesetting. In the old days, French printers recognized that writers often used the same phrases over and over again. So, to spare themselves the labor of setting the phrase each time letter-by-letter, they saved it in a block. The clamp that held it together was called a cliché. Hand set type is long gone, but clichés are more popular than ever.

10/21/2013

Five tips for better press release ledes

The word lede is newsroom jargon for the opening line or paragraph of a news story -- spelled that way to avoid confusion with the verb and the metal. But it’s more than just an opening. A good lede tells you something important and leaves you wanting more.

10/05/2013