Social media engagement is changing. The old adage goes that actions speak louder than words; Instagram seems to be successfully proving that sometimes a picture can speak rather loudly too. Just as many professional firms begin to get their heads round Twitter and how best to use it, it emerges that Instagram is quickly becoming its contender.
In public life, a witty riposte or throw-away remark sometimes cuts right through the media theatre that is so carefully constructed for us. This last week we have seen two examples: firstly, Ed Miliband’s surprising remark that his PMQ debates with the Prime Minister have not “added to the sum of human knowledge,” and, secondly, President Obama’s razor-sharp retort to hecklers during his State of the Union Address. Both episodes are highly revealing of what the public really wants from political communication and public relations.
Young voters and those below voting age have shown an increasing interest in the UK General Election this year, and social media has played a major part in amplifying their engagement. Anecdotally, in the the run-up to the election we saw young people posting selfies when they ran into their local political candidates. There was an explosion in sharing of politically-themed across social media.
America receives a great deal of judgment and criticism from all corners for its policies, politics, and more. But judging is just that, it does not mean understanding. If there’s one area where I can claim a modicum of expertise, it is in understanding America. In striving to do so, I have grown to love the country and call it home.
Managing the legal directory submission process is the biggest pain point for legal marketers when it comes to completing nominations for ranking guides like Chambers & Partners and Super Lawyers.
This finding came during a poll of attendees at a panel session on “The Do’s and Don’ts of Successful Nominations” held last week at the Legal Marketing Association 2015 convention in San Diego. A distant second pain point for those helping draft legal directory submissions was managing the expectations of partners.
Nevermind ‘Black Friday’, ‘Cyber Monday’ or ‘Giving Tuesday’, the traditional start of the run-down to Christmas for the UK’s professional and financial services sector is the Autumn Statement. It also coincides with the start of the pantomime season. This year the Westminster Theatre put on the Wizard of Osborne and we at Infinite Spada gathered together to enjoy the lunchtime show.
Media coverage of mental health in the workplace has changed remarkably quickly in recent years in the UK. It has been fascinating to watch – and to play a small role in pursuing that change.
Takeaways from Dan Pink’s LMA Keynote
“Sales” often has negative connotations, especially among attorneys. For many, the word is synonymous with “pushiness” or even deceit.
Five communications lessons in the immediate aftermath of the UK general election:
In a digital era, online engagement and social media interaction is shifting the corporate focus from shareholder to stakeholder. Two-way conversations between brands and customers, and the proliferation of publicly available corporate information, means that consumers are more engaged and invested than ever before. Whether it’s a product’s supply chain, a firm’s CSR initiatives, or even a brand’s carbon footprint, stakeholders are voicing their interests – and they can no longer be ignored.