Ten years’ or 200 years’ service, depending on your industry, are achievements in their own right. After all, business survival rates are still averaging around 50 percent in the US/UK at the five-year mark. As such, you’ve achieved a milestone. So, of course you want to stick out your chest and profess your acumen from the rooftops, presumably on the premise and promise that stability and good governance got you this far, and as such are good indicators for the future. Clients should take note, right? They’re in good hands.