How to leverage content into media opportunities

Developing valuable, proprietary content remains one of the most effective ways to establish credibility and gain exposure to clients, prospects and industry peers. It’s paramount that your firm’s content projects –  industry reports, white papers or webinars, even bylined articles – speak directly to target audiences and provide them with useful information. However, a key audience often overlooked is the press.


Legal award nominations: Which ones are worth it?

In last week’s blog post, we looked at how legal awards can benefit a firm and its lawyers. But deciding to pursue legal awards is a bit like opening Pandora’s box.