Every law firm, as part of both its public relations strategy and crisis planning, should identify key individuals to serve as spokespeople when necessary and appropriate. Law firm spokespeople are not only integral to a firm’s marketing, branding and business development efforts, but may also have to serve as the voice of the firm and its clients.
Crisis management is a now a major part of a law firm CMO’s portfolio. When things go south, management increasingly looks to the CMO for guidance.
This is the second of two Q&A columns Infinite Global is publishing in the lead-up to the Legal Marketing Association’s 2018 Annual Conference, to be held April 9-11 in New Orleans.
We recently sat down with New Orleans–based Katherine McCoy Rivera, Communications & Public Relations Manager at McGlinchey Stafford and a former leader on the LMA Southeast Region's Baton Rouge-New Orleans Local Steering Committee, for her advice on how to make the most of your time in the Big Easy.
Guest blog post by former BBC journalist Nafisa Sayani.