The latest trends in content marketing revealed

The volume of content created by both law and accounting firms has more than doubled in the past three years. But despite this fact, shares of accounting firm content have dropped by 30%, while shares of law firm content have risen by 3%.

This was the central and most mysterious finding from our new report "Attorneys vs Accountants: The Content Battle Wages On," in which we studied the websites of the top 100 law and accounting firms in the United States and used BuzzSumo to analyze and compare the number of shares the two industries were receiving.