Communicate 101: As companies grow, cost of poor comms rises

In retail, the age-old adage has been location, location, location. For B2B companies working virtually and across multiple time zones, the adage would most definitely be communication, communication, communication.

08/30/2018

Spotlight on Facebook’s comeback attempt

Facebook has recently launched one of its largest-ever advertising campaigns – ‘Here Together’ – which aims to rebuild trust in the social network after it was revealed that Cambridge Analytica had misappropriated almost 100 million Facebook users’ data.

08/28/2018

Gallagher’s 2018 report: The growing need for crisis resilience

As we bid farewell to our summer interns, we’re publishing a series of posts they wrote based on interviews with Infinite Global staff.

08/16/2018

Legal PR pitching: Tips from an editor

As we bid farewell to our summer interns, we’re publishing a series of posts they wrote based on interviews with Infinite Global staff.

A media pitch looks very different to PR professionals than it does to a newsroom. Even though a pitch can turn into a well-received, creative story for a publication, it can be difficult to convince reporters to run with a story based solely on a phone call or an email. Jennifer King, associate vice president at Infinite Global and former vice president of editorial at Corporate Legal Times, has the perspective of both an editor and a legal PR professional. Coming from an editor’s point of view, she explained that there are a few key things that junior legal PR people should take into consideration when contacting journalists.

08/14/2018

The Non-Exec: PR’s bridge to the boardroom

Given the speed at which reputational issues have risen up the corporate agenda over recent years, the arguments for PR to have a voice in the boardroom are growing louder and more vociferous.

08/10/2018

Social media refresher for law firms: 5 things to know

As we bid farewell to our summer interns, we’re publishing a series of posts they wrote based on interviews with Infinite Global staff.

Whether people use social media to learn basic concepts, catch up on news, or to gain exposure, more and more are engaging with these platforms daily. In today’s media-driven society, law firms should consider how they can use social media to create lasting connections and ultimately drive their business.

08/09/2018

Books on writing: Our head writer’s recommendations

As we bid farewell to our summer interns, we’re publishing a series of posts they wrote based on interviews with Infinite Global staff.

How can we become better writers? Mostly by writing. But we can also read books about good writing. Andrew Longstreth, head writer at Infinite Global, is a self-proclaimed “nerd” when it comes to the genre. While not exactly ideal beach reading material, we asked him for his favorites, and why he loves them.   

08/07/2018

Managing the intangible: Reputation in the boardroom

One of the issues with reputation is its intangibility. As PRs know well, this makes it a challenging ‘thing’ to report on – both in terms of reputation enhancement, and the impact of reputational damage.

08/03/2018

The importance of the ‘independent voice’

When things go wrong in the realm of corporate reputation, the focus of attention – rightly or wrongly – tends to fall on the corporate board. Indeed, the roles and responsibilities of board members have been increasingly in the spotlight in recent years, and more attention has been given to the role of the Non-Executive Director (‘NED’) since the Financial Crisis. NEDs are in post to hold the Executive Team to account and are held up to be the guardian of good corporate governance, but they also have a significant role to play in reputation management – particularly when it comes to reputational risk.

08/02/2018

Why Reputation Matters

As part of our report ‘The Independent Voice: Corporate Reputation and the Role of the Non-Executive Director’ we are investigating the role of the Non-Executive Director in corporate reputation management.

08/01/2018