Big personality CEOs: PR blessings and headaches – a case study of Elon Musk

At a media briefing event last year about media’s digital future, I sat as a journalist from Quartz explained how data analytics is playing an increasingly significant role in content creation. Editors now know the type and form of content that receive the greatest number of views and by harnessing this information a publication can boost its readership and in turn increase revenue.

10/31/2018

Ghostwriting for lawyers: No objection

When I mention my work as a legal ghostwriter, the reactions I get fall somewhere on a spectrum from bafflement to skepticism. Some are not sure what ghostwriting is. Others are not sure it’s on the up and up.

10/31/2018

The Budget 2018: Trick or treat for PR professionals

On Monday, the day many a PR professional will have aggressively circled on their calendar will be upon us – Budget day. This year it falls on Monday 29 October, the first time that a Budget has been held on a Monday since 1962. The Budget is typically delivered on a Wednesday after Prime Minister’s Questions but with Wednesday falling on Halloween, the Chancellor chose Monday in a bid to avoid the easy ‘horror’ headlines and imagery – whether he’ll be saved from these however is far from a foregone conclusion.

10/26/2018

Reputation in the boardroom: a roadmap for NEDs

Non-Executive Directors (NEDs) have a key, but as yet not fully-realised, role to play in corporate reputation management. Their independence, and remit which straddles a variety of factors that contribute to a company’s overall reputation, provides them a unique perspective and their companies a real opportunity.

10/23/2018

Grace Speights of Morgan Lewis on the New Rules of Crisis Management

A year ago this month, The New York Times published its first article in a series exposing movie producer Harvey Weinstein’s long history of sexual misconduct. That article breathed new life into the #MeToo movement and ignited a cultural reckoning that continues to this day.  

10/19/2018

Communications best practices when responding to a data breach

If the increase in headlines has taught us anything, it is that businesses should assume that at some point they will be on the receiving end of a cyberattack or data breach, and they must plan their crisis communications strategies accordingly.

According to 2018 data released by the Identity Theft Resource Center, the number of US data breach incidents as of Sept. 5 comes to 864, with more than 34 million records exposed. This follows on the heels of a new record high of 1,579 data breaches in 2017. This March, Facebook announced how the political data firm Cambridge Analytica collected personal information of 50 million Facebook users, though that number has since swelled to 87 million (and is likely much more). But this was just the tip of the iceberg, with breaches also being announced involving organizations such as Yahoo, Uber, Panera, Under Armour and even the NSA.

10/11/2018

LDF 2018: Our three business takeaways from London’s latest design-fest

In the wake of London Fashion Week and London Design Festival, we look back at some of the most interesting events across the city and reflect upon some of the wider issues and ideas that businesses should take away.

10/04/2018

The case for thoughtful crisis communications preparation in higher education

This month, the Infinite Brief blog is focused on discussing crisis communications issues that are of importance to our clients, colleagues and peers. As part of this, we'll look at how different types of organizations can prepare thoughtfully for an array of reputation-damaging scenarios, and provide tips for implementing tools that will help them respond to any crisis they might face. 

Today we spotlight the education sector, providing background on the specific, real-life threats that universities and colleges face, and showing how schools might use some of the tools that have proven so useful to organizations outside education.

10/02/2018

Conversing with Cameron Webb

Cameron Webb is a Director and the Head of Branding and Creative at Infinite Global, with 20 years of experience in the development of global B2B brands and communications. This conversation -- where Cam shares the professional experiences that shaped his career, and his advice for the next generation of PR and branding professionals -- concludes our focus on our London team members.

10/01/2018

The need for speed: The UK’s changing internet use and the media

The Cairncross Review was established by Dame Frances Cairncross earlier this year to assess how ‘on the go’ internet use has affected news in the UK and will ‘examine the sustainability of free, high quality journalism’.

10/01/2018