You’ve decided it’s time for your organization to begin podcasting in order to build an audience and expand the business’s reach. Once you’ve settled on the right spokespeople to sit behind the microphone, how do you go about sourcing interesting content to be discussed and debated?
Podcast consumption continues to rise as a result of the global explosion in smartphone use and the more recent move toward voice-enabled tech like Amazon’s Alexa and Google Home. But should legal and other professional services organizations jump on the bandwagon simply because of the format’s growing popularity, and are podcasts the right marketing channel for these types of firms? The short answer is yes.
Several days after Chambers & Partners released the research schedule for its Chambers USA 2020 guide, I was in Atlanta for the Legal Marketing Association’s Annual Conference. Countless times during my trip — in the course of getting-to-know-you chitchat over lunch, at cocktail parties and between sessions — I had some version of the same conversation, which usually began with the elevator speech of my job:
From the benefits of bringing new thinking to an unfamiliar sector, to exploring the elements that make up great client service, this Infinite Global podcast, recorded at the 2019 LMA conference, explores the opportunities and challenges for law firms taking a fresh approach to marketing.
When IKEA announced it was revealing a new logo everyone sat up and took notice; was the Scandi brand going Eric the Red colourful or Swedish thriller noir?
Chambers & Partners is scheduled to releases its Chambers USA 2019 guide on April 25, 2019, and with its release it will kick off a new season of Chambers research.
While tulips, Easter baskets and milder weather herald the arrival of spring to many people, there’s another sure sign of spring for legal marketers and business development professionals: Chambers & Partners activity, including news that the Chambers USA 2019 guide will be published on April 25.
Infinite Global recently welcomed Jamie Obertelli to its team. He joins as Digital Strategy Leader, based in London, where he’ll be providing clients with strategies that drive content engagement and help tell their stories to audiences more effectively. Infinite Global Vice President Steven Andersen recently sat down with Jamie to learn more about him, his professional background and his philosophy toward digital marketing as part of a larger PR, branding and content marketing strategy.