In the current market climate, it’s more important than ever for organisations to find methods of building a two-way relationship with their audiences via social media. As the technology and user trends continue to evolve, many firms are keen to stay one step ahead.
To be successful in public relations you need to be an all-rounder with skills in everything from research and communication to writing, critical analysis and creativity. However, one key trait that often gets overlooked is the ability to negotiate.
On this edition of the Infinite Global Podcast, we take a closer look at how firms are learning from sectors outside law to develop their Business Services offering.