Facebook has recently launched one of its largest-ever advertising campaigns – ‘Here Together’ – which aims to rebuild trust in the social network after it was revealed that Cambridge Analytica had misappropriated almost 100 million Facebook users’ data.
Global milestone events like the FIFA World Cup, the Olympics, the Superbowl – even a royal wedding – present brands with an important opportunity to demonstrate the extent to which they are in touch with public sentiment. The euphoria surrounding England’s progression to the semi-finals of the World Cup has created a swell of goodwill across the nation that many brands are seeking to capture.
Nearly seven in ten large UK businesses experienced a data breach or cyber attack in the past year, according to data released by the government this week. For those running businesses in the UK, breaches are no longer a case of if, but rather of when.
With the average annual cost per company of cyber breaches put at £20,000 – and in some cases running into millions – firms are understandably investing more in security measures to counter the risks. What is less tangible is the reputational damage. Firms are strongly recommended to prepare for both the direct impact of cyber breach and its reputational consequences.
Consider this 10-point checklist for cyber crisis communications preparedness: