The vast majority of law firms today recognize the importance of digital marketing, yet budget allocations for digital marketing have traditionally been low: 15% of overall marketing spend or less by some reports, compared to close to 80% at other types of B2B companies. Besides lack of dollars invested, law firm marketing teams continue to face challenges such as lack of training and buy-in from firm leadership.
Infinite Global and Calibrate Legal have partnered to learn more about how law firm digital marketing departments are staffed, structured, resourced, and more. We're conducting a survey of law firm marketers and leaders to benchmark digital marketing functions against peer firms. Our goal is to share the data in a report that will help the legal industry understand the landscape of talent and digital services necessary to advance an effective digital marketing strategy.
Through the survey, we’ll be collecting data on changes in digital marketing roles, team structures, job responsibilities and best practices. Those who complete the survey will receive an advance copy of the full report.
Share this survey with colleagues at your firm and in the industry; the more data we receive, the better. Thank you for your participation!