Why the art of negotiation is essential for a career in PR

To be successful in public relations you need to be an all-rounder with skills in everything from research and communication to writing, critical analysis and creativity. However, one key trait that often gets overlooked is the ability to negotiate.

06/14/2019

IKEA just delivered a brand and PR 'non-story' that has everyone talking...

When IKEA announced it was revealing a new logo everyone sat up and took notice; was the Scandi brand going Eric the Red colourful or Swedish thriller noir?

04/15/2019

A true ghost story: The frightening cost of lawyers writing content

Let's talk about money. I know, it’s gauche, and as in aristocratic families, it’s a topic one is loath to raise in public, even in the genial forum of a blog post. But then, who wants to be the heir who learns too late that grandpa has squandered the family fortune on race horses and orange juice futures?

03/14/2019

The need to practice what you preach

One of the historical (and pejorative) connotations of PR and communications is that it’s all headlines, no substance. Anyone who has worked in the industry knows that is simply not the case. If what you say does not align with reality you will be found out.

03/12/2019

Lifting the corporate veil: a new dawn for company reputation?

New company reporting regulations have come into force this month which will have a significant impact on the way large companies, and boards, address and manage corporate reputation and company brand value.

01/15/2019

Wait! There’s a baby in that bathwater…

If you are reading our blog, you’re more than likely a part of the service economy; an economy of increasing economic importance in recent years. An economy, which in the US accounted for 78.9% of GDP in 2015*. The numbers are similar in the UK.

11/28/2018

Crisis PR: It’s not what you think

The reputation of crisis PR firms just became the latest collateral damage in Facebook’s continued fight to restore its own image.

In an effort to manage a series of crises, a Facebook communications director did what anyone in their position should: brought in a team of crisis communications experts to manage the message.

11/20/2018

PR in the boardroom: In discussion with Anne Groves

Following the launch of The Independent Voice, our report co-authored with NEDA on the role of Non-Execs in corporate reputation management, Senior Account Manager Tal Donahue (TD) talks to Anne Groves (AG) – Infinite Global Non-Exec and former Global Head of PR at Clifford Chance and former Head of PR for the EMEIA region at Andersen – about her experiences as both a PR and a Non-Exec.

11/20/2018

Big personality CEOs: PR blessings and headaches – a case study of Elon Musk

At a media briefing event last year about media’s digital future, I sat as a journalist from Quartz explained how data analytics is playing an increasingly significant role in content creation. Editors now know the type and form of content that receive the greatest number of views and by harnessing this information a publication can boost its readership and in turn increase revenue.

10/31/2018

The Budget 2018: Trick or treat for PR professionals

On Monday, the day many a PR professional will have aggressively circled on their calendar will be upon us – Budget day. This year it falls on Monday 29 October, the first time that a Budget has been held on a Monday since 1962. The Budget is typically delivered on a Wednesday after Prime Minister’s Questions but with Wednesday falling on Halloween, the Chancellor chose Monday in a bid to avoid the easy ‘horror’ headlines and imagery – whether he’ll be saved from these however is far from a foregone conclusion.

10/26/2018