Ghostwriting for lawyers: No objection

When I mention my work as a legal ghostwriter, the reactions I get fall somewhere on a spectrum from bafflement to skepticism. Some are not sure what ghostwriting is. Others are not sure it’s on the up and up.

10/31/2018

Legal PR pitching: Tips from an editor

As we bid farewell to our summer interns, we’re publishing a series of posts they wrote based on interviews with Infinite Global staff.

A media pitch looks very different to PR professionals than it does to a newsroom. Even though a pitch can turn into a well-received, creative story for a publication, it can be difficult to convince reporters to run with a story based solely on a phone call or an email. Jennifer King, associate vice president at Infinite Global and former vice president of editorial at Corporate Legal Times, has the perspective of both an editor and a legal PR professional. Coming from an editor’s point of view, she explained that there are a few key things that junior legal PR people should take into consideration when contacting journalists.

08/14/2018

Social media refresher for law firms: 5 things to know

As we bid farewell to our summer interns, we’re publishing a series of posts they wrote based on interviews with Infinite Global staff.

Whether people use social media to learn basic concepts, catch up on news, or to gain exposure, more and more are engaging with these platforms daily. In today’s media-driven society, law firms should consider how they can use social media to create lasting connections and ultimately drive their business.

08/09/2018

Law firms missing a digital trick

Shockingly, more than a quarter of law firms do not have a website.

07/13/2018

2018 hotlist: Top social media tools for professional services firms

Historically, attorneys, accountants and others working in the professional services have approached social media with caution, fearing the effects of a poorly timed tweet or hastily written post on their business and client relationships. But now, professional services firms are increasingly recognizing the importance of social media networks to the management and growth of their businesses. Building and maintaining a strong social media presence offers many benefits for firms, from connecting with current and prospective clients to raising the profiles of professionals and developing relationships with key journalists.

05/10/2018

Selecting the best law firm spokespeople

Every law firm, as part of both its public relations strategy and crisis planning, should identify key individuals to serve as spokespeople when necessary and appropriate. Law firm spokespeople are not only integral to a firm’s marketing, branding and business development efforts, but may also have to serve as the voice of the firm and its clients.

04/19/2018

Crisis communications planning for CMOs: Q&A with Deborah Farone

Crisis management is a now a major part of a law firm CMO’s portfolio. When things go south, management increasingly looks to the CMO for guidance.

04/12/2018

Q&A: New Orleans–based legal marketer on making the most of #LMA18

This is the second of two Q&A columns Infinite Global is publishing in the lead-up to the Legal Marketing Association’s 2018 Annual Conference, to be held April 9-11 in New Orleans.  

We recently sat down with New Orleans–based Katherine McCoy Rivera, Communications & Public Relations Manager at McGlinchey Stafford and a former leader on the LMA Southeast Region's Baton Rouge-New Orleans Local Steering Committee, for her advice on how to make the most of your time in the Big Easy.  

04/03/2018

Q&A: LMA Regional President on making the most of the #LMA18 Annual Conference

This is the first of two Q&A columns Infinite Global is publishing in the lead-up to the Legal Marketing Association’s 2018 Annual Conference, to be held April 9-11 in New Orleans. 

We connected with Jennifer Mir, President of the Legal Marketing Association’s West Region board of directors and Practice Development Director at Munger, Tolles & Olson, for her thoughts on this year’s program, the Big Easy and how to best put to use what you learn at the conference. 

03/29/2018

Legal award nominations: Which ones are worth it?

In last week’s blog post, we looked at how legal awards can benefit a firm and its lawyers. But deciding to pursue legal awards is a bit like opening Pandora’s box.

11/03/2017